Outlet Italy. Chronicle of a country for sale | Eurispes UIL-PA
Sold, bought back, often passed from one owner to another, from one country to another. This is the story of many brands of excellence that were born in Italy, but which today have little to do with Italy. The research on the sale of companies that are symbols of Made in Italy, which UIL Public Administration and Eurispes agreed to carry out – in the awareness of the criticality of the historical moment in which we live in – aims to stimulate the attention and reflection of the political and institutional system on a subject that will be crucial for the very future of our Country.
Index
Contents
THE BETRAYED EXCELLENCE by Gian Maria Fara, President of Eurispes and Benedetto Attili, General Secretary of UIL Public Administration
A NOTE ON METHOD
Chapter 1
ITALIAN EXCELLENCE IN FOREIGN HANDS: A NEW OPPORTUNITY OR THE BEGINNING OF DECLINE?
Enterprise, Culture and Made in Italy
Companies for sale? An initial reading of the phenomenon
Chapter Two
THE PASSION FOR MADE IN ITALY STYLE
Food products that were Made in Italy
Luxury engines and more; the automation and mechanical sector
Fashion, luxury and Italian style
The refinement of furniture fascinates the world’s entrepreneurs
Chapter 3
MADE IN ITALY BEYOND THE BORDERS. A QUALITATIVE ANALYSIS OF SOME EXCELLENCES
The culture of oil in Italy: the Sasso, Carapelli and Bertolli cases
The Spanish company that loves Italian oil: Doleo S.A.
A look at the balance sheet of Carapelli Firenze S.p.A.
Ar Industrie Alimentari: once upon a time there was tomato production in Italy
Scandals and agreements with multinationals
The company Antonino Russo: the economic profile
Peroni-Nastro Azzurro, beer in Italy
The history of Italian beer Peroni and SABMiller: the present
The success of beer: a look at economic data
Ducati, an Italian myth
Ducati in the Volkswagen Group
Luxury yachts: the Ferretti Group
Shandong Heavy Industry Group-Weichai Group
The Ferretti Group in the world
Fendi, maison of luxury and art in leather goods
Fendi’s economic success: a reading of the main budget items
Gucci: the French luxury giant
An economic reading of Made in Italy luxury
Leather goods for sale: the case of Coccinelle
The interest of Koreans in Made in Italy
The “value” of Coccinelle
Passion for ceramics: Pozzi-Ginori
The economic success of ceramics
La Rinascente: the Made in Italy of distribution
La Rinascente’s economic results
FINAL REMARKS
THE SEMANTICS OF SELLING OFF MADE IN ITALY AND THE LOGIC OF GLOBALISATION