Outlet Italy. Chronicle of a country for sale | Eurispes UIL-PA

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Sold, bought back, often passed from one owner to another, from one country to another. This is the story of many brands of excellence that were born in Italy, but which today have little to do with Italy. The research on the sale of companies that are symbols of Made in Italy, which UIL Public Administration and Eurispes agreed to carry out – in the awareness of the criticality of the historical moment in which we live in – aims to stimulate the attention and reflection of the political and institutional system on a subject that will be crucial for the very future of our Country.

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Index

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Contents

THE BETRAYED EXCELLENCE by Gian Maria Fara, President of Eurispes and Benedetto Attili, General Secretary of UIL Public Administration

A NOTE ON METHOD

Chapter 1

ITALIAN EXCELLENCE IN FOREIGN HANDS: A NEW OPPORTUNITY OR THE BEGINNING OF DECLINE?

Enterprise, Culture and Made in Italy

Companies for sale? An initial reading of the phenomenon

Chapter Two

THE PASSION FOR MADE IN ITALY STYLE

Food products that were Made in Italy

Luxury engines and more; the automation and mechanical sector

Fashion, luxury and Italian style

The refinement of furniture fascinates the world’s entrepreneurs

Chapter 3

MADE IN ITALY BEYOND THE BORDERS. A QUALITATIVE ANALYSIS OF SOME EXCELLENCES

The culture of oil in Italy: the Sasso, Carapelli and Bertolli cases

The Spanish company that loves Italian oil: Doleo S.A.

A look at the balance sheet of Carapelli Firenze S.p.A.

Ar Industrie Alimentari: once upon a time there was tomato production in Italy

Scandals and agreements with multinationals

The company Antonino Russo: the economic profile

Peroni-Nastro Azzurro, beer in Italy

The history of Italian beer Peroni and SABMiller: the present

The success of beer: a look at economic data

Ducati, an Italian myth

Ducati in the Volkswagen Group

Luxury yachts: the Ferretti Group

Shandong Heavy Industry Group-Weichai Group

The Ferretti Group in the world

Fendi, maison of luxury and art in leather goods

Fendi’s economic success: a reading of the main budget items

Gucci: the French luxury giant

An economic reading of Made in Italy luxury

Leather goods for sale: the case of Coccinelle

The interest of Koreans in Made in Italy

The “value” of Coccinelle

Passion for ceramics: Pozzi-Ginori

The economic success of ceramics

La Rinascente: the Made in Italy of distribution

La Rinascente’s economic results

FINAL REMARKS

THE SEMANTICS OF SELLING OFF MADE IN ITALY AND THE LOGIC OF GLOBALISATION

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Introduzione

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Chronicle of a Country for sale

This content is also available in: Italian

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