Smart shopping | A survey by Eurispes – Focus in collaboration with Dacia
Eurispes and Focus, in collaboration with Dacia, have carried out a survey on the buying habits of Italians, with particular attention to smart consumption. The research was carried out by means of an online questionnaire filled in by 2,696 people belonging to the community of Focus readers.
The picture that emerges is that consumers who are attentive to the quality/price ratio, who love the top brands but don’t dismiss emerging brands, and who have no hesitation in opting for low-cost and intelligent consumption.
Changes in consumption habits
Low-cost products, special offers and promotions: opportunities to seize?
Low-cost shopping: what Italians put in their shopping carts
Italians’ opinions on low-cost products
Online shopping: products, services and purchasing groups