Training needs in the Audiovisual sector in 2004

The Eurispes survey shows that the audiovisual sector is a real cultural industry. This is not only true for professionals and actors operating in the sector, but also for the Institutions, which have to identify the necessary tools to improve the quality of the product and support its promotion.
Especially in the cinema sector, Italy can boast highly qualified professionals, both in terms of technical and creative skills (editors, cameramen, scriptwriters, photographers, set designers, etc.). Where the shortage is most evident is in the economic management and product promotion phase. Despite the fact that, in the film sector, the crisis of the national production, which reached its lowest point in 1992, was partly mitigated by a shy recovery starting from 1997 and by the good revenues of the last two seasons, the sector has not yet assumed the characteristics of a self-sufficient entrepreneurial system. The scenario is heterogeneous, often characterised by different views on the solutions to be adopted for a real relaunch of the sector.
The economic element is not to be understood as the financial endowment available to those who produce audiovisual material, but as a genuinely entrepreneurial orientation and the ability to give themselves a mission which not only is cultural, overcoming merely expressive approaches, self-referential, and driven by a sterile and unrealistic elitism. The lack of an industrial vocation in the audiovisual sector seriously penalises the film sector. It follows that the “ruling class” of the system is today called to a change of course, if it wants to ensure a coherent response to the operational mutability and the high international competitiveness of the audiovisual market: a cultural revolution is urgently needed, so that the art of audiovisual production also contemplates the existence of a customer base, efficient management of costs, etc. This should be the essence of the audiovisual industry. This should be the essence of audiovisual management; hence the need for training following the system’s direction.