Active defence strategies for Made in Italy footwear (2019)

This content is also available in: Italian

This content is also available in: Italian

Index

This content is also available in: Italian

INDEX

Introduction

Chapter I – The Fermo-Maceratese district: a value to be preserved

Footwear in Italy: a value to be preserved

Footwear districts in Italy: a synthetic profile

The Fermo-Macerata district

Historical background

The district profile

Dynamics

The voice of enterprises

Conclusions

Chapter II – The District’s Business Models

One district, many business models

The business models of the Fermo-Maceratese district

Conclusions

Chapter III – The reality plans of the crisis

The perception of a complex crisis

The voice of enterprises

A Vital Crisis

Conclusions

Chapter IV – What Consumers Say

For a demand-side industrial policy

The effects of digital on the consumer

The profile of the mature consumer

Shoes buying behaviour

Conclusions

Chapter V – Made in Italy

The Country of Origin Effect (COE)

Made in Italy: Useful but Complicated

The Voice of Business

The Voice of Consumers

Conclusions

Chapter VI – Available Legislation

Foreword

Measures and legislation in force

The Complex Industrial Crisis Area

Enterprise networks

Legal form and contractual relations

The advantages of the network

The Growth Decree

Possible measures

Network agreement with preferential taxation

Extension of benefits

District taxation

IRAP concessions

Tax concessions on human capital and training

Extension of SEZs

Conclusions

Chapter VII – Room for manoeuvre for Made in Italy

Foreword

Room for manoeuvre

The Growth Decree

Destination Italy

The Fight Against Counterfeiting

False Made in Italy

Critical regulatory and fiscal issues

The organisation of the counterfeiting industry and

methodologies of contrast

Evolution of the phenomenon: the role of the Internet

Conclusions

Chapter VIII – The Space of the Possible

The SWOT Analysis

Threats

Opportunity: the opportunities

OT: an integrated reading

Weaknesses

Strengths

SW: an integrated reading

Conclusions

Chapter IX – A mosaic strategy

The challenge of change

An entrepreneurial personality for the district

The mosaic

The keywords

Humanism

Storytelling

Territorial marketing

Made in Italy

EduVision

The mosaicist: who does what?

Conclusions

 

Appendix I Consumer Report

Appendix II Business Report

Bibliography

 

 

This content is also available in: Italian


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